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Posting
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Adverts
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Articles
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Analysis
Facebook:
If you want your business' content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page -- to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) -- you need to optimize your Facebook presence.
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Create a business Page, not a personal profile.
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Claim your Page's vanity URL.
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Add a great cover photo.
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Add a recognizable profile picture.
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Optimize your "About" section -- especially the preview.
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Earn the "Very responsive to messages" badge.
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Add milestones.
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Choose a call-to-action button.
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Create a business Page, not a personal profile.
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Create custom page tabs.
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Prioritize quality over quantity.
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Post at the best times for your audience.
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Post your best blog content.
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Make sure your blog posts' meta descriptions are complete.
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Remove links from your post copy.
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Post your most compelling visual content.
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Make sure your images are properly formatted.
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Post videos, especially live videos.
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Use Facebook Insights.
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Schedule posts in advance.
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Add Facebook social media buttons to your blog and website.
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Subscribe to Facebook's Official Blog for future announcements from Facebook.
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Choose the right advertising tool.
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Use Audience Insights to learn about your audience.
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Test multiple versions of a single ad.