• Posting

• Adverts

• Articles

• Analysis

Facebook:​

If you want your business' content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page -- to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) -- you need to optimize your Facebook presence.

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• Create a business Page, not a personal profile.

• Claim your Page's vanity URL.

• Add a great cover photo.

• Add a recognizable profile picture.

• Optimize your "About" section -- especially the preview.

• Earn the "Very responsive to messages" badge.

• Add milestones.

• Choose a call-to-action button.

• Create a business Page, not a personal profile.

• Create custom page tabs.

• Prioritize quality over quantity.

• Post at the best times for your audience.

• Post your best blog content.

• Make sure your blog posts' meta descriptions are complete.

• Remove links from your post copy.

• Post your most compelling visual content.

• Make sure your images are properly formatted.

• Post videos, especially live videos.

• Use Facebook Insights.

• Schedule posts in advance.

• Add Facebook social media buttons to your blog and website.

• Subscribe to Facebook's Official Blog for future announcements from Facebook.

• Choose the right advertising tool.

• Use Audience Insights to learn about your audience.

• Test multiple versions of a single ad.

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