• Posting

  • Adverts

  • Articles

  • Analysis

Facebook:

If you want your business' content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page -- to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) -- you need to optimize your Facebook presence.

  • Create a business Page, not a personal profile.

  • Claim your Page's vanity URL.

  • Add a great cover photo.

  • Add a recognizable profile picture.

  • Optimize your "About" section -- especially the preview.

  • Earn the "Very responsive to messages" badge.

  • Add milestones.

  • Choose a call-to-action button.

  • Create a business Page, not a personal profile.

  • Create custom page tabs.

  • Prioritize quality over quantity.

  • Post at the best times for your audience.

  • Post your best blog content.

  • Make sure your blog posts' meta descriptions are complete.

  • Remove links from your post copy.

  • Post your most compelling visual content.

  • Make sure your images are properly formatted.

  • Post videos, especially live videos.

  • Use Facebook Insights.

  • Schedule posts in advance.

  • Add Facebook social media buttons to your blog and website.

  • Subscribe to Facebook's Official Blog for future announcements from Facebook.

  • Choose the right advertising tool.

  • Use Audience Insights to learn about your audience.

  • Test multiple versions of a single ad.