Google:

  • Search

  • Display

  • Retargeting

  • Analysis

It's no secret that, these days, the stronger and more focused your paid campaigns are, the more clicks you generate — leading to a greater probability of obtaining new customers.

This is why Google Ads has become increasingly popular among businesses across all industries.

Google is the most used search engine, receiving over 5 billion search queries a day. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority in the area of paid advertising.

Google Ads Search is a resource used by people around the world to ask questions that are answered with a combination of paid advertisements and organic results.

  • AdRank

  • Bidding

  • Campaign Type

  • Click-Through Rate

  • Conversion Rate

  • Display Network

  • Ad Extensions

  • Keywords

  • PPC

  • Quality Score

Google Ads displays your ad to potential leads or customers who are interested in your product or service. Advertisers bid on search terms, or keywords, and the winners of that bid are placed at the top of search results pages, on YouTube videos, or on relevant websites, depending on the type of ad campaign selected.

Retargeting (or remarketing) in Google Ads is a way to advertise to users who have previously interacted with you online but have not yet converted.

 

Tracking cookies will follow users around the web and target these users with your ads. Remarketing is effective since prospects need to see your marketing at least seven times before they become a customer.

  • Search

  • Display

  • Video