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More companies are using Instagram than ever before — there are now over 25 million businesses on Instagram, most of which are small businesses.

To capture a new audience and engage with your existing customers, it's critical you consider using Instagram for your business.


With over one billion Instagram users, Instagram is one of the most popular social media tools at your disposal.

Instagram has proven a worthwhile investment for marketing purposes. You're able to market your products to a more targeted and engaged audience, and it's cheaper than more traditional forms of paid advertising.

Plus, it's an undeniably powerful tool to spread brand awareness — in fact, 90% of Instagram users follow at least one business on the platform.

But using Instagram for business purposes can seem daunting, particularly if you've only ever used it for personal use. 

  • Add value with content

  • Maintain a consistent theme

  • Engage with your audience

  • Consider influencer marketing

  • Implement an Instagram Ad Campaign

  • Utilize shoppable posts