MARKETING STRATEGIES & CAMPAIGNS

 We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.

The plan breaks into three critical parts:

  • Attract More Prospects – Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), and social media.

  • Convert More Leads – Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks and webinars), lead nurturing via email, A/B testing, and compelling videos.

  • Close More Sales – Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.

This is where a strong foundation comes into play. We aren’t just creating content or running a paid ad for the sake of doing so. Instead, we work to understand your audience’s challenges and pain points, identify keyword opportunities, and create tailor-made content that positions your business as their best solution.

 

We often hear of companies that give up on content too early. But if it’s created strategically, that content could always work a little harder for your business.

At Videomedia, we continually optimize your content, whether it’s a video, blog, or an eBook. We build links with industry thought leaders. Then, frequently monitor and measure that content to make sure it’s successful. We analyze the traffic, the conversions. If there’s traffic without conversions, what can we do about it?

 

Let’s adjust the on-page call to action. Then, we’ll measure again. With this approach, every piece of content becomes an asset. And eventually, your brand becomes the solution of choice.

What are the digital marketing tactics?

We tackle digital marketing through a universal strategy focused on impact. We found that we needed an in-house team who can build out the front end and guide all of the integrations on the backend.

 

When these tactics are used together, they create a holistic approach to getting your business more leads. They build a solid digital marketing framework.

Here are some of the digital marketing tactics we employ:

  • Search Engine Optimization (SEO)

  • Pay-Per-Click (PPC) Marketing

  • Webinar Production

  • Content Marketing (Blogging & Article Writing)

  • Downloadable Content Offerings (eBooks, Whitepapers, Webinars)

  • Email Marketing

  • Social Media Marketing

  • Video Production

  • Website Design A/B Testing

  • Landing Page Strategy

  • Call-To-Action Strategy

  • Link Building/Earning

  • Infographic Design

  • Marketing Automation

  • Lead Nurture Strategy

  • Public Relations (PR)