Tik Tok:

  • Posting

  • Adverts

  • Analysis

TikTok, created by a Chinese tech firm called ByteDance, is a social media app that allows you to record, edit, and share short, looping 15 or 60-second videos with musical overlays, sound effects, and visual effects.

Although TikTok might feel like just a hub of odd posts, its popularity and video-focused layout opens brands up to a variety of unique marketing and brand awareness opportunities.

But, because TikTok doesn't hyperlink posts to websites and only recently started to allow advertising, these businesses seem to be focusing on boosting brand awareness, rather than leads or traffic.

To succeed on TikTok, marketers will have to get creative. While entertainers and publishers might have an easier time transitioning content into TikTok videos, some brands will require more brainstorming.

  • Open the app and go to the center camera tab.

  • Use the labeled icons around the screen to explore and add filters or music.

  • Tap a time setting at the bottom to choose how long your video will be.

  • Start recording all at once or in segments.

  • After recording, add more filters, text or musical overlays, and stickers.

  • Press Next to enter post settings.

  • Adjust the privacy and comment style by tapping on the settings under the video caption.

  • Publish it!